Severus_Snape@lemmy.world to

Europe@feddit.orgEnglish · 1 month ago

Coca-Cola rebrands products in Germany amid US image crisis

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Coca-Cola rebrands products in Germany amid US image crisis

Severus_Snape@lemmy.world to

Europe@feddit.orgEnglish · 1 month ago

Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

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trollercoaster@sh.itjust.works
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1 month ago
Not so much, if the money goes to the US. And at very least some licensing fees will go to the US with an originally US brand.
- errer@lemmy.world
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  Got a news flash for you: lots of German made products send plenty of money to the US
  - trollercoaster@sh.itjust.works
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    1 month ago
    Unfortunately.
- markovs_gun@lemmy.world
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  Would you take issue with Nike having advertisements saying “made in Indonesia” on them?

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