Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025
www.dw.com
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."
  • Ooops@feddit.orgEnglish
    11·
    1 month ago

    I thought it’s a UK (headquarter of CCEP) or Spanish (by far biggest share owner is Coca-Cola Iberian Partners) product…

    (for reference: less than 20% of that “US brand” is owned by the original US company)

    • Kissaki@feddit.orgEnglish
      1·
      1 month ago

      The internationalization of corporations really doesn’t make it easy.

      Local remains local though. Not every other is multinational or liquidated across investors.