Hitting them in the Money always hurts them, because it’s literally all they care about. Deny them one penny, and they go psychotic.

America is a big place, and boycotts make them listen. Many CEOs have lost their jobs after a poor business decision backfired, caused a boycott, and the stock dropped. They truly fear that, because once the narrative takes on a life of its own, there is no stopping it, and something can go viral within hours, taking a company by surprise.

Boycotts work, but the problem is that with so much consolidation, there are fewer and fewer companies to boycott. You can’t boycott everyone, or there would be nothing to buy or eat.