I know people who could block ads if they really wanted to, they aren’t that tech illiterate. They somehow just don’t see the issue, or have some excuse for why they need to use the ad-infested app over Firefox+uBlock.

I really don’t get it, internet ads are so obnoxious these days and often outright malware or scams, even on relatively reputable sites. Huge accessibility issue, too, the less able you get (e.g. because old age) the more disorienting and dangerous ads get.