The measure was introduced by French conservative lawmaker Celine Imart, who argued it would prevent confusion with traditional meat products.
The measure was introduced by French conservative lawmaker Celine Imart, who argued it would prevent confusion with traditional meat products.
Mostly because forcing them to change the wording means that their competitors have to go through the hoops of changing their packaging and potentially losing money on destroying packaging that has already been made (depending on how much of a heads up they get). It’s too just be a nuisance and to slow them down and potentially have less in stores for a little while so the traditional meat manufacturers can try and take back more space on the shelves.