Epic Games CEO Tim Sweeney opposes Steam’s “Made with AI” label for games, arguing AI involvement is inevitable in future development and such tags are unnecessary outside art and licensing contexts. He emphasizes that mandatory AI disclosures for games are impractical and not meaningful for consumers.
There is some truth into this reasoning.
But not like this. Not in this climate, not until ai based tools can actually demonstrate any benefit in aiding an artist instead of trying to replace them with low quality slop.
The best lies are build on a grain of truth and that they speak out about this at all is a big tell to how they would rather move.
But we should acknowledge, npc ai, dynamic ingame weather, the decades old blending tool in Photoshop Technically many things are ai or could benefit and i don’t hear many people discuss where to draw the line exactly.
Personally i’d say, at generated images and text/scrip. But i have been day banned on a no-ai place for mentioning npc ai before.
That no ai place better not use any automated filters, that’s AI!
Even with gen there’s a fuzzy line, e.g. i can see a world where context aware fill is genAI inpaint based, and that seems fine.
Which is only more reason why it’s best to disclose, in as much detail as reasonable, which parts of a game genAI was used for and in what capacity.
I think they should disclose genai but stuff like NPC pathfinding, terrain generation, etc have been around since before genai don’t have to be disclosed, but can optionally be disclosed.
Hell, even the first video game, ping pong, had an NPC AI of sorts, a simple one, but it’s still there.
Have a great day, be kind, and hope unreasonable bans don’t happen to you again! :D