Epic Games CEO Tim Sweeney opposes Steam’s “Made with AI” label for games, arguing AI involvement is inevitable in future development and such tags are unnecessary outside art and licensing contexts. He emphasizes that mandatory AI disclosures for games are impractical and not meaningful for consumers.
That no ai place better not use any automated filters, that’s AI!
Even with gen there’s a fuzzy line, e.g. i can see a world where context aware fill is genAI inpaint based, and that seems fine.
Which is only more reason why it’s best to disclose, in as much detail as reasonable, which parts of a game genAI was used for and in what capacity.