A cheeky new ad campaign claims that visiting the Nordic nation and embracing Swedish culture can improve your wellbeing – and it's turning to medical experts to make its case.
Are you sick of the sight of other people? Try the northern parts of Sweden. There’s hardly anyone there. You can just drive an hour without seeing a single town. Maybe that would do you some good.
Are you sick of the sight of other people? Try the northern parts of Sweden. There’s hardly anyone there. You can just drive an hour without seeing a single town. Maybe that would do you some good.