They’re probably trying to say that cigarettes will simply be bought in non-EU states and brought in by others to sell. Which will definitely happen and is already happening. If anything an increase will only marginally effect the current underground market.

So they’re just trying to fear monger a bit. They know current smokers will continue to buy and it. Doesn’t matter if they buy it from a 3rd party seller or not. They made their money. What these companies fear is that high prices will discourage future smokers from starting