I personally like to minimize name changes as much as possible because usually, the current name Just Works and I don’t really think it’s worth it to break muscle memory or replace signage and stuff.
Marginally related; what is it with American stadiums being named after big companies? And when the naming rights expire, people just have to get used to the new name??
edit: I’m primarily focusing on organizations and places and anything that isn’t a single individual person changing names, to be clear
Seeing Cape Town Stadium get renamed to DHL Stadium pissed me off so hard
This might sound silly, but going to that stadium, I felt an indescribable sense of community with everyone who showed up to support whatever artist/band/sports team was there . So many people, with a shared interest, in one place.
Since I live further out of Cape Town, I rarely get to experience that.
That piss yellow logo DHL logo everywhere ruined the experience so fucking much.
Yeah because Cape Town Stadium - that sounds like it’s an establishment of community. Like the name is named after something that represented that community.
But when you hear DHL Stadium, it’s like they expect you to go there, after paying tickets and be thinking about “WHA, I THINK I WANT…I WANT TO SHIP SOMETHING BUT I DON’T KNOW WHAT BUT I HAVE THIS STRONG DESIRE TO SHIP SOMETHING WITH DHL! PLEASE TAKE MY MONEY!”
That’s what they want anyways.