I personally like to minimize name changes as much as possible because usually, the current name Just Works and I don’t really think it’s worth it to break muscle memory or replace signage and stuff.
Marginally related; what is it with American stadiums being named after big companies? And when the naming rights expire, people just have to get used to the new name??
edit: I’m primarily focusing on organizations and places and anything that isn’t a single individual person changing names, to be clear
Yeah because Cape Town Stadium - that sounds like it’s an establishment of community. Like the name is named after something that represented that community.
But when you hear DHL Stadium, it’s like they expect you to go there, after paying tickets and be thinking about “WHA, I THINK I WANT…I WANT TO SHIP SOMETHING BUT I DON’T KNOW WHAT BUT I HAVE THIS STRONG DESIRE TO SHIP SOMETHING WITH DHL! PLEASE TAKE MY MONEY!”
That’s what they want anyways.