It’s not “they count”, it’s a working conversion. Which is why it’s being stuffed everywhere.
Recognition absolutely trumps everything. You’ll be more suspicious of a noname good thing looking good and cheap than of recognizable bad thing looking bad and expensive.
Clerk: "Well, then… I’d guide you to ShinyBrand. They tick all the marks for what you’re looking for and…
Customer: aren’t those the guys that made me watch a 7 minute unskippable ad, when I was in town on a public toilet suffering a spontaneous and explosive diarrhea, while waiting for a new piece of toilet paper to wipe my sore ass from all that shit?!
There’s been countless studies on this. That’s not how our brains work. After the short term, or a scant few outstanding ones that stay with you, the only thing left long term is the brand recognition. That steers your choices when you buy things.
Put simply, people don’t have the mental capacity to keep a full list of every company that advertised to them in a shitty way in the front of their minds constantly, beside everything else required for daily life.
They count on you recognising the brand name and eventually forgetting why.
farts
“Mmm, I should buy some Nikes”
It’s not “they count”, it’s a working conversion. Which is why it’s being stuffed everywhere.
Recognition absolutely trumps everything. You’ll be more suspicious of a noname good thing looking good and cheap than of recognizable bad thing looking bad and expensive.
In store:
Clerk: "Well, then… I’d guide you to ShinyBrand. They tick all the marks for what you’re looking for and…
Customer: aren’t those the guys that made me watch a 7 minute unskippable ad, when I was in town on a public toilet suffering a spontaneous and explosive diarrhea, while waiting for a new piece of toilet paper to wipe my sore ass from all that shit?!
There’s been countless studies on this. That’s not how our brains work. After the short term, or a scant few outstanding ones that stay with you, the only thing left long term is the brand recognition. That steers your choices when you buy things.
Put simply, people don’t have the mental capacity to keep a full list of every company that advertised to them in a shitty way in the front of their minds constantly, beside everything else required for daily life.