I would say quitting twitter to join bluesky is more like quitting menthols to smoke regular cigarettes, and switching to a decentralized platform would be more analogous to a switch to vaping. Quitting social media entirely would equate better to ‘quitting smoking’ in my mind, as i dont think any platform is mentally healthful (yes i am fully aware of the hypocrisy of posting this comment as a lemmy user).

Just as their PR teams hoped this would be perceived.