So how the OS already catches links to e.g. YouTube and offers to open it directly in the app, it could also do that for apps that weren’t installed and it’d just download and run them automatically. One of the examples was Vimeo, instead of loading the website it’d download a cut down variant of the normal app and load the video in that instead.

The idea was to push people towards using apps instead, but now Google control the web they can just make that their app store instead, so native apps aren’t as relevant anymore.