This is absolutely by design. The corporate raider playbook is well-read. See: Sears, Fluke, DeWalt, Boeing, HP, Intel, Anker, any company purchased by Vista (RIP Smartsheet, we barely knew ye), and so on. Find a brand with an excellent reputation, gut it, strip mine that goodwill, abandon the husk on a golden parachute, and make sure to not be the one holding the bag.