A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”

  • RaincoatsGeorge@lemmy.zip
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    11 months ago

    Ive absolutely bought shit that ended up as an embedded ad after I visited the page previously. Youre just more likely to follow through if you see it over and over again.

    Its not really a complex concept.