Comcast’s attempt to slow broadband customer losses still isn’t stopping the bleeding as fiber and fixed wireless competition intensifies. In Q4 2025 alone, Comcast lost 181,000 broadband subscribers, even as it leans harder into wireless bundling and other business lines like Peacock and theme parks. Ars Technica reports:
The Q4 net loss is more than the 176,000 loss predicted by analysts, although not as bad as the 199,000-customer loss that spurred [Comcast President Mike Cavanagh’s] comment about Comcast “not winning in the marketplace” nine months ago. The Q4 2025 loss reported today is also worse than the 139,000-customer loss in Q4 2024 and the 34,000-customer loss in Q4 2023.
“Subscriber losses were 181,000, as the early traction we are seeing from our new initiatives was more than offset by continued competitive intensity,” Comcast CFO Jason Armstrong said during an earnings call today, according to a Motley Fool transcript. Comcast’s residential broadband customers dropped to 28.72 million, while business broadband customers dropped to 2.54 million, for a total of 31.26 million.
Armstrong said that average revenue per user grew 1.1 percent, “consistent with the deceleration that we had previewed reflecting our new go-to-market pricing, including lower everyday pricing and strong adoption of free wireless lines.” Armstrong expects average revenue per user to continue growing slowly “for the next couple of quarters, driven by the absence of a rate increase, the impact from free wireless lines, and the ongoing migration of our base to simplified pricing.” Comcast Connectivity & Platforms chief Steve Croney said the firm is facing “a more competitive environment from fiber” and continued competition from fixed wireless. “The market is going to remain intensely competitive,” he said.
Ditching Comcast is one of the best decisions I think I’ve ever made.
I went with the T-Mobile home internet for a while, and then we got fiber in the area, so I went and changed to them, but if I can avoid it, I’ll never give Comcast another dollar of my money.
My first apartment had Comcast or DSL. I signed up, a month later I was part of their “experimental” data caps program. During the course of this I had a sales rep call and fell for the pitch. Turns out, he downright committed fraud and made promises that were patently untrue. It took 48 hours of back and forth in various mediums over the course of a month to get the situation resolved.
The solution was to complain on reddit and have an employee give me a one time use code to use Comcast’s VIP support center… Which is ridiculous that it exists in the first place.
I predicated all my subsequent (about 4) moves with “Comcast is not in the area” as a filtering criteria. Fuck Comcast.
An apartment I used to have had cable as the only option, and it was incredibly expensive, and they thought, since it was the only option available, that they could charge whatever they wanted and get away with it. And when I was using T-Mobile Home Internet in that apartment, I was getting a cheaper price and higher speeds than everybody else in the building.
Fixed wireless really does have a way of humbling these stupid legacy providers.
Weird. I don’t remember having an alt, or making this comment. :) Did the exact same progression, Xfinity to tmobile to fiber gig. Never going back to Xfinity.