Comcast’s attempt to slow broadband customer losses still isn’t stopping the bleeding as fiber and fixed wireless competition intensifies. In Q4 2025 alone, Comcast lost 181,000 broadband subscribers, even as it leans harder into wireless bundling and other business lines like Peacock and theme parks. Ars Technica reports:
The Q4 net loss is more than the 176,000 loss predicted by analysts, although not as bad as the 199,000-customer loss that spurred [Comcast President Mike Cavanagh’s] comment about Comcast “not winning in the marketplace” nine months ago. The Q4 2025 loss reported today is also worse than the 139,000-customer loss in Q4 2024 and the 34,000-customer loss in Q4 2023.
“Subscriber losses were 181,000, as the early traction we are seeing from our new initiatives was more than offset by continued competitive intensity,” Comcast CFO Jason Armstrong said during an earnings call today, according to a Motley Fool transcript. Comcast’s residential broadband customers dropped to 28.72 million, while business broadband customers dropped to 2.54 million, for a total of 31.26 million.
Armstrong said that average revenue per user grew 1.1 percent, “consistent with the deceleration that we had previewed reflecting our new go-to-market pricing, including lower everyday pricing and strong adoption of free wireless lines.” Armstrong expects average revenue per user to continue growing slowly “for the next couple of quarters, driven by the absence of a rate increase, the impact from free wireless lines, and the ongoing migration of our base to simplified pricing.” Comcast Connectivity & Platforms chief Steve Croney said the firm is facing “a more competitive environment from fiber” and continued competition from fixed wireless. “The market is going to remain intensely competitive,” he said.
I ditched cable TV over a decade ago for a simple antenna (and wrote a notable Reddit post on the antenna while I was at it). That was done because I was tired of my wallet being raped each month, because I had to buy a higher bundle to get the channels I wanted. I was stuck with cable internet for a number of years afterwards, as it was the only option in my area. Then T-Mobile offered up 5G based internet in my area at a low price. That was around 6 years ago and I haven’t looked back.
The cable companies sat on their laurels while the world moved on. They are now shocked that their terrible offerings for terrible prices are falling to real competition. Sure, I fully expect the new carriers to do everything in their power to enshitify their service offerings. That’s the nature of business/ But, with the market open to competition, there is now a real opportunity for us customers to shop around and get a less shitty experience. Broadband internet is a commodity and is completely fungible. Prices should be falling and it was only rent seeking rules keeping the prices up.