I did look it up after posting, and thought this one explained it better: https://nic.moe/en/
What is moe?
The word “moe” (in Japanese: “萌え”; pronounced as “moh-ay”) is a slang word rooted deep in the Japanese Otaku culture. It has often been used to mean a particular type of “adorable” or “cute” towards fictional characters, people, animals, etc.
I think that’s the first time I’ve seen the .moe TLD outside catbox. What even is it, I just think of the bartender from the Simpsons.
It’s for things that are moe
https://en.wikipedia.org/wiki/.moe
I did look it up after posting, and thought this one explained it better:
https://nic.moe/en/