I personally like to minimize name changes as much as possible because usually, the current name Just Works and I don’t really think it’s worth it to break muscle memory or replace signage and stuff.
Marginally related; what is it with American stadiums being named after big companies? And when the naming rights expire, people just have to get used to the new name??
edit: I’m primarily focusing on organizations and places and anything that isn’t a single individual person changing names, to be clear
I don’t really care about it.
What’s with stadiums being named after companies? It is called Marketing and branding. The exposure that having and NFL stadium and field showing off a company’s name is insane. Sofi pays 30 Million a year to be the chief stadium sponsor of two NFL teams.
Something you may not know it does not end with the stadium name. All NFL teams have a team doctor. Do you know how much the NFL teams pay their doctors?
NOTHING
In fact the NFL teams will charge the doctor. That’s right the doctor pays the team for the “rights” to call themselves the teams doctor. 99 of the top 100 watched programs are NFL games. The exposure if off the charts.
When the naming rights expire do people just have to get used to the new name? Oh yes, but they will be a deluge of marketing for the new name and it will stick very quickly.
Cable One renamed themselves to /Sparklight, basically to get out of the Cable One promise that they were supposed to triple everyone’s internet speed for no extra charge once they upgraded all their lines and equipment.
When companies rename themselves, they’re basically legally relieved of any prior promises, obligations, or class action lawsuits made/filed under the old company name.
I guarantee that what ever “promise” you saw had heaps of “small print” that allowed Cable One to not do the upgrade.
Nah, they mailed all their customers, informing everyone that once they finished upgrading their infrastructure, that they would triple every customers’ internet speed for no extra charge.
Then, as everyone waited in hope, within like 6 months they renamed to /Sparklight, and that 100Mbps > 300Mbps upgrade they promised disappeared like a fart in the wind, plus /Sparklight ended up eventually increasing customer bills anyways, without any performance increase.
Honestly I think that’s exactly why they renamed, just because they wanted to back out of that promise, but didn’t actually have the fine print to legally back out.
In Toronto there is a Rogers Center, and then they recently opened a Rogers Arena half way across town, and there are also roger’s X in Vancover and Ottawa. It’s just as annoying as it sounds, made more annoying because rogers is one of the most hated companies in the country.
Don’t forget Rogers Place in Edmonton.
Yeah I don’t get the strategy either. For example Mercedes is the stadium sponsor for two NFL teams , Atlanta and New Orleans and they are in the same division.