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  • theneverfox@pawb.social
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    3 months ago

    It’s basically just burning through the credit they’ve paid Google and making their numbers look like the ad was effective, but conversion was low

    Google has been caught doing similar things to make their metrics look better

    This does hurt advertising in a nebulous kind of accelerationist way, but it does end up with more ad money being given to Google

    • geneva_convenience@lemmy.ml
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      3 months ago

      Indeed. This in turn devalues ads by dropping their conversion rate. Thus people won’t use Google services anymore.