It blew my mind when he announced it. Brand recognition is one of the most important things companies hope for, and Twitter was in it’s own, very select brand recognition club at the top. Tweeting became part of everyday vernacular, in the same way that googling something became synonomous with searching online. It’s a company’s wet dream. No one says “gramming”, “threading”, “facebooking”, etc. Maybe Snapchat has snapping, I’m out of the loop but even I’ve used tweeting/ed in every day conversations.
That recognition is the stupidest thing to just throw away, especially to replace it with something that can’t replace it from a language perspective. Xing makes no sense in context.
It’s been two years and it’s still going, despite the name change, or, you know, the owner throwing a nazi salute on live television.
It doesn’t seem like the branding was as important as everybody seems to think, or any negative impact was offset by it staying on the news, good or bad, constantly.
That dumbass throwing away the Twitter brand for a damn letter should be proof enough to anyone that he’s a moron
It blew my mind when he announced it. Brand recognition is one of the most important things companies hope for, and Twitter was in it’s own, very select brand recognition club at the top. Tweeting became part of everyday vernacular, in the same way that googling something became synonomous with searching online. It’s a company’s wet dream. No one says “gramming”, “threading”, “facebooking”, etc. Maybe Snapchat has snapping, I’m out of the loop but even I’ve used tweeting/ed in every day conversations.
That recognition is the stupidest thing to just throw away, especially to replace it with something that can’t replace it from a language perspective. Xing makes no sense in context.
It’s been two years and it’s still going, despite the name change, or, you know, the owner throwing a nazi salute on live television.
It doesn’t seem like the branding was as important as everybody seems to think, or any negative impact was offset by it staying on the news, good or bad, constantly.