"Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else."

Do you and your human family have interest in sharing an exciting IRL experience supporting your [team of choice] with other human fans at The Big Game? In that case, don the chosen color of your [team of choice] and head to the local [iconic stadium]; Ticketmaster has exciting ticket deals, and soon you and your human family can look as happy and excited as these virtual avatars:

Three screenshots of different emails from Ticketmaster showing the same three people, but with the colours of their clothing changed. The caption beneath follows the formula laid out in the previous paragraph

Ticketmaster’s personalized AI slop ads are a glimpse at the future of social media advertising, a harbinger of system that Mark Zuckerberg described last week in a Meta earnings call. This future is one where AI is used both for ad targeting and for ad generation; eventually ads are going to be hyperpersonalized to individual users, further siloing the social media experience: "Advertisers are increasingly just going to be able to give us a business objective and give us a credit card or bank account, and have the AI system basically figure out everything else that’s necessary, including generating video or different types of creative that might resonate with different people that are personalized in different ways, finding who the right customers are,” Zuckerberg said.

  • Binturong@lemmy.caEnglish
    6·
    2 hours ago

    Question: What does AI advertise to you if you want nothing and have no money?

  • lightnsfw@reddthat.comEnglish
    6·
    4 hours ago

    How about use it to just find a single goddamned product that I’d actually be interested in buying to show me? Half the time I explicitly enter what I’m looking for into a search field what I want still isn’t the top of the results. Cunts.

  • Krudler@lemmy.worldEnglish
    141·
    5 hours ago

    Advertising doesn’t work on me. And it’s not because I’m some ultra-savvy “you can’t trick me” smart guy (I am but that’s not the point)… It’s that advertising doesn’t speak to me in the way I need to be spoken to. What I need to hear is how a product is going to change my life or improve it, and advertising doesn’t do that. All the subtleties about lifestyle, self-worth, being accepted by others, that’s just wasted effort on me.

    • IndridCold@lemmy.caEnglish
      10·
      5 hours ago

      I hate advertising so much it has a reverse action on me. If I remember an ad, it turns me away from the product.

      I usually ignore advertising. I use all the blockers on my browsers, I don’t have or watch regular TV service. I don’t have Cable. I don’t use Netflix or Amazon streaming.

      If I go somewhere and notice an over exposure of an advert - like an entire wall with 30 posters all for Gatoraide, guess what goes on my list of things to never buy. I mean, I never buy coke, pepsi, McD, or the common offenders of overblown adverts. Nothing ends up on my shit list faster than ads like this.

    • Bunbury@feddit.nlEnglish
      5·
      4 hours ago

      I’ve noticed the same. I also find that I am way less susceptible to certain group dynamics than the average person seems to be. I don’t care about fitting in with the in-crowd or doing the thing everyone else is doing and the bystander effect seems to be nearly absent for me too.

      I strongly suspect that those things are very related to neurodivergence in my case. My brain just brains differently.

    • LettyWhiterock@lemmy.worldEnglish
      4·
      4 hours ago

      Ads can work on me but it’s context dependent.

      If it’s something I was already aware of and wanting, I have noticed that it can push my mind further in the direction of wanting to get it.

      The other context is food. Like, if I’m hungry and I see an ad for food, it always looks like it’d hit the spot even if I know it wouldn’t.

      Otherwise it just doesn’t actively do anything. If I need a product and have seen advertisements for a specific one, I still do research before choosing what to go with. And rarely ever is it the one I saw advertised.

      The psychology of advertising is very interesting especially when you can actively feel its effects on yourself, and when you can tell it’s doing nothing to you.

      • lightnsfw@reddthat.comEnglish
        3·
        4 hours ago

        The other context is food. Like, if I’m hungry and I see an ad for food, it always looks like it’d hit the spot even if I know it wouldn’t.

        The exception for me is pizza. When they show it pulling apart with the cheese being stringy. I fucking hate that. It grosses me out.

  • njordomir@lemmy.worldEnglish
    1·
    3 hours ago

    I thought for a second they were AIing their potential customers into the ad image like “picture yourself at the game”, I’m sure that’s next… unconsentually.