You assume the average usage is representative of the actual usage. You averaged the actions over the time period, nothing’s says the users didn’t performed the averaged 72 actions within the first three days or any time restricted window within the whole period of time and got bored with it seeing no or low value.
It’s also possible a handful of power users use it a ton and found value, while the quiet majority only used it a few times because they were required to and didn’t see value.
We need more details to draw conclusions. For example:
what types of tasks did people use it for? What roles did they have?
what does the distribution of usage look like? What’s the median number of uses? What’s the average of users within one standard deviation?
were they forced to meet some quota of uses, or were they left to choose on their own?
You assume the average usage is representative of the actual usage. You averaged the actions over the time period, nothing’s says the users didn’t performed the averaged 72 actions within the first three days or any time restricted window within the whole period of time and got bored with it seeing no or low value.
It’s also possible a handful of power users use it a ton and found value, while the quiet majority only used it a few times because they were required to and didn’t see value.
We need more details to draw conclusions. For example: