Well folks, it finally happened. The screen in your pickup truck… your last bastion of peace from the chaos of unskippable advertisements… now plays popup ads. Not even subtle ones. We’re talking full-dash, head-unit-commandeering infomercial panels in your RAM 1500, like you’re driving a Times Square billboard on wheels. It all kicked off with a […]
A few years ago, the U.S. passed a law requiring a back-up camera. Of course, this required a display on the dashboard. So, now all new cars sold in the U.S. have some sort of display on the dash, even the cheapest cars. I thought at the time, the real reason for this, since mirrors have always worked just fine, was to eventually display ads in the cars.
As cars have gotten bigger they have larger blind spots. That law was lobbied for by a man who accidentally backed over his child because his mirrors couldn’t see behind his truck.
The screens were originally just CCTV and couldn’t show ads at all.
A few years ago, the U.S. passed a law requiring a back-up camera. Of course, this required a display on the dashboard. So, now all new cars sold in the U.S. have some sort of display on the dash, even the cheapest cars. I thought at the time, the real reason for this, since mirrors have always worked just fine, was to eventually display ads in the cars.
As cars have gotten bigger they have larger blind spots. That law was lobbied for by a man who accidentally backed over his child because his mirrors couldn’t see behind his truck.
The screens were originally just CCTV and couldn’t show ads at all.
I had a truck years ago that, yes, had a center screen. But its backup camera was integrated into the rear view mirror. I really liked that.