Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”

  • SuperSpruce@lemmy.zip
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    19 hours ago

    This is honestly surprising to me. Wouldn’t they charge wealthy people more because they could just suck up the higher prices?

    • Goldmage263@sh.itjust.works
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      17 hours ago

      Nono, see. They want to lock in repeat visits and gain them as an investor, then use their influence to suckle cash out of the remaining populace.