Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
This is honestly surprising to me. Wouldn’t they charge wealthy people more because they could just suck up the higher prices?
Nono, see. They want to lock in repeat visits and gain them as an investor, then use their influence to suckle cash out of the remaining populace.